P R O F I L E
Strategy driven, detailed oriented professional with a burning passion for human interaction, igniting creative ideas and promoting growth amongst individuals.
S T R E N G T H S & S K I L L SE T S
Brand Strategist | Planning & Executing Traditional & Direct Marketing Initiatives | Social Media & Content Management | Event Management | Experience in Guerrilla, Influencer, Grassroots Initiatives | Intercultural & Interpersonal Communication | Public Speaking | English, Spanish & Italian Proficiency | Proficient in Microsoft Suite | Bicultural Community Outreach
E D U C A T I O N
Dual Bachelor Of Science In Business Administration: International Business & Marketing University of Nevada, Las Vegas, Graduated 2013
Study Abroad – Viterbo, Italy: Universita Degli Studi Della Tuscia, 2011-2012
P R O F E S S I O N A L G R O U P S
American Advertising Federation Board Member 2015-Current
- Programming Chair, 2019
- Ad 2 Las Vegas President (Young Professional Extension is AAF), 2017 – 2018
- Programming Chair, 2017
- Addy Awards Co-Chair, 2016
- Communication Chair, 2015
Nevada DECA | Board Member, 2015-2017
Vegas Young Professionals | Ambassador, 2015
E X P E R I E NC E
COMMUNITIES IN SCHOOLS OF NEVADA | STATE MARKETING MANAGER // 2019
Management of brand elements and materials. Development of strategic marketing plans with intended ROI, brand awareness, donor relations, and volunteer recruitment. Development of integrated marketing plans from traditional to digital media, strategic partnerships and social media along with event production and promotion.
EMRG IDEAS | FOUNDER AND BRAND STRATEGIST // 2017 – CURRENT
Freelance marketing consultant, developing brand elements, communication strategy and event production for new and existing brands. Managing social media campaigns and developing strategic partnerships. Managing graphic designers and volunteer staff in the creation of marketing materials.
THE SMITH CENTER FOR THE PERFORMING ARTS | ASSISTANT MANAGER, CORPORATE SPONSORSHIP // 2016 – 2019
Development of corporate & community partnerships, managing corporate accounts, managing marketing, and media initiatives and assets, event production from start to finish, event recap.
HeBS DIGITAL | ASSISTANT ACCOUNT EXECUTIVE // 2015-2016
Strategizing Digital Marketing Initiatives across platforms to fulfill client needs (hospitality industry-specific). Including, but not limited to SEO, SEM, Ad Choice Network, Web Design, etc.
THE SMITH CENTER FOR THE PERFORMING ARTS | 2013-2015
ASSISTANT MARKETING MANAGER // Promoted 2015 Addition to previous responsibilities including but not limited to – creating and developing grassroots initiatives, social media campaigns, and influencer management.
ADVERTISING & PROMOTIONS COORDINATOR // 2013-2014 Assisting in the execution of integrated marketing initiatives to support Brand & Show Marketing. Including, but not limited to OOH, print, radio, TV, outreach and non-traditional efforts. Budgeting and reconciling marketing expenses.
UNLV OFFICE OF INTERNATIONAL PROGRAMS | MARKETING INTERN// 2012-2013
Focused on outreach programming to promote study abroad to university students, followed by a specific program and pre-travel advising sessions.
UNIVERSITY STUDY ABROAD, Viterbo Italy | CULTURAL INTEGRATION INTERN // 2012
Focused on promoting and engaging the student body in cultural events such as International Day along with other community events.
NEVADA SMALL BUSINESS DEVELOPMENT CENTER | BUSINESS DEVELOPMENT INTERN // 2011
Focused on international business development and import, export initiatives, presentations, workshops and one-on-one strategic planning for small to medium-sized businesses.